Collab has launched the UK’s only iced-coffee gaming brand, Kontrol Coffee, after recognising a gap in the market for a ready-to-drink (RTD) coffee designed for gamers looking to naturally fuel their play.

Celebrity-backed or owned brands are far from a new phenomenon, from lipstick to aftershave, we are used to seeing an A-lister use the power of their celebrity to diversify their income streams and sell us an aspirational lifestyle

I’m often asked how much our creators really know about coffee, the answer is more often than not, quite a bit actually! They love their morning cup of joe, or their afternoon iced vanilla latte, they know what they like and dislike, their go-to flavours, how strong they like their coffee, and their favourite ways to make it, but most importantly they know how their coffee makes them feel and how it connects them to their community through shared experiences.

In a seemingly saturated coffee marketplace it is clear that the success of Florence by Mills Coffee demonstrates that there is still room for new brands that are crafted authentically. In Florence by Mills Coffee, Millie is carving out a niche by building a credible coffee brand that resonates with Gen Z and their need for self-expression, and in doing so she is transcending the conventional coffee experience.

Coffee concentrates are essentially concentrated coffee brews that can be diluted to create various types of coffee drinks.

The blend between the creator economy and the food and drink industry is as harmonious as a cup of perfectly brewed coffee. Social media platforms have provided creators a stage, transforming them from mere influencers to bona fide entrepreneurs.

The Gen Z athletes at this year’s Olympic Games have worked hard to build a social media presence and create buzz for their sponsors. Who should brands look to invest in after the Olympics come to an end?