To achieve instant, unmissable visibility and secure market position, we executed a hard launch of the SIDES Coffee RTD line at Wembley Stadium during the high-profile Sidemen Charity Match. This activation was designed to immediately validate the brand's position as the ultimate ‘grab and go’ fuel for their Gen Z audience within the SIDES restaurants, drive core flavour recognition, and establish SIDES Coffee as a credible player in the iced coffee space.