©
2023
Date
Jun 2023
Client
DUNGEONS & DRAGONS
Industry
FMCG

Results and Impact
The campaign successfully bridged the gap between tabletop gaming and mainstream cinema, driving significant brand sentiment across the global D&D community.
By positioning the product as the official coffee for tabletop gamers, we achieved a complete sell-out of the limited-edition silver sets within weeks. The collaboration ultimately heightened movie awareness and generated high -velocity social engagement, establishing coffee as a scalable merchandising category for Hasbro.





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