©
2023
HARD BRAND LAUNCH OF FLORENCE BY MILLS COFFEE
Florence by Mills Coffee is Millie Bobby Brown's brand, committed to authentic self-expression through delicious, easy coffee.
To officially launch the beverage brand in the U.S., we created a six-day immersive experience in NYC's SoHo. The activation was designed to boost brand awareness; introduce a product line extension - Hot Chocolate; foster a loyal community, and position Florence by Mills Coffee as a Gen Z lifestyle choice.
Services
HARD BRAND LAUNCH OF FLORENCE BY MILLS COFFEE
Florence by Mills Coffee is Millie Bobby Brown's brand, committed to authentic self-expression through delicious, easy coffee.
To officially launch the beverage brand in the U.S., we created a six-day immersive experience in NYC's SoHo. The activation was designed to boost brand awareness; introduce a product line extension - Hot Chocolate; foster a loyal community, and position Florence by Mills Coffee as a Gen Z lifestyle choice.
Services
Date
May 2023
Date
May 2023
Date
May 2023
Client
FLORENCE BY MILLS
Client
FLORENCE BY MILLS
Client
FLORENCE BY MILLS
Industry
Food & beverage
Industry
Food & beverage
Industry
Food & beverage
Timeline
NaN Months
Timeline
NaN Months
Timeline
NaN Months
