Purpose of the Role
The Social Media Manager plays a key role in driving brand awareness, engagement, and conversions across social media platforms — both for our own brand and for selected client accounts managed through our agency partnerships.
This is a hands-on, creative, and analytical role suited to someone who can work independently, manage multiple projects simultaneously, and bring structure, consistency, and energy to our digital presence.
Brand & Content Management
Develop and deliver engaging social media content calendars for both our own brand and client brands.
Create and manage high-quality, on-brand posts, stories, and campaigns across platforms (Instagram, Facebook, LinkedIn, TikTok, and others as relevant).
Ensure all activity aligns with each brand’s tone of voice, visual identity, and strategic goals.
Support the creation of campaign assets (graphics, video, short-form content) — liaising with design, photography, and e-commerce teams as needed.
Strategy & Planning
Plan and schedule content using social media management tools (e.g. Meta Business Suite, Later, Hootsuite, or similar).
Contribute to campaign planning and seasonal promotions in collaboration with the Head of Growth and external agencies.
Track and interpret social trends and emerging platform features to keep our brands relevant and visible.
Engagement & Community
Monitor comments, messages, and tagged content, ensuring timely and professional engagement with followers.
Identify opportunities to grow audience reach and community engagement through partnerships, influencer activity, and collaborations.
Performance & Reporting
Analyse social media performance metrics — reach, engagement, growth, CTR, and conversions.
Prepare monthly reports highlighting key learnings, content performance, and areas for improvement.
Use data insights to continuously optimise content strategy and posting schedules.
Collaboration & Initiative
Work closely with e-commerce and marketing teams to support product launches, campaigns, and seasonal content.
Take initiative in proposing new ideas, campaigns, or improvements to increase visibility and sales.
Manage social media tasks independently, ensuring quality, consistency, and timely delivery without requiring close supervision.
Essential:
Minimum 5+ years’ experience managing social media channels in a professional capacity (in-house or agency).
Proven ability to plan, create, and deliver content across multiple social platforms.
Ability to manage content across multiple accounts and brands.
Strong copywriting and visual communication skills with attention to brand tone and storytelling.
Confident using scheduling, analytics, and content tools (Meta Suite, Canva, Later, etc.).
Organised, proactive, and able to manage multiple brands and deadlines effectively.
Analytical mindset – able to interpret performance data and adjust strategies accordingly.
Desirable:
Experience in e-commerce, Food & Beverage or FMCG brand environments.
Basic graphic design or video editing skills (e.g. Canva, CapCut, Adobe Express).
Familiarity with paid social campaign management and influencer coordination.
Consistent, high-quality content delivery across all social platforms.
Measurable audience growth and engagement for both in-house and client brands.
Proactive contribution to marketing campaigns and creative development.
Clear, actionable reporting and insights that feed into wider growth plans.
We’re always excited to meet passionate people who want to make a difference. If one of our roles feels like the right fit, don’t hesitate—send us your application today.
Share your story, your skills, and why you’d like to join, and let’s start building something great together.